Full Media Coverage
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Full Media Coverage |
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"Why do we cover all 12,500 newspapers," an intern at a great PR firm asked a Senior VP, "when the client only cares about the top 500?" The Senior VP gave three reasons. an intern at a great PR firm asked a Senior VP, "when the client only cares about the top 500?" The Senior VP gave three reasons.1. I do this for my client because my client needs massive media coverage from the top 500 plus the other 9,500.2. I do this for my client because my client trusts me, the way I trust my doctor, to do everything possible, not just what the client knows enough to ask for.3. I do this for my client because I feel good when I watch hundreds of placements roll in and I feel good when my client says no one before me ever produced so much.Each two-column release to the 12,500 newspapers gets 100 to 400 placements from these media: at a cost of only $11,412. Top-500 dailies. Departmental editors are swamped but feature and weekend editors are filling pages and weekend sections from our CDs. The other 2,500 dailies are even hungrier than top-500 weekend editors–and you get unusually large clips–in color if you offer it. Suburban weeklies will increase your PR clout among the wealthy, and 9,500 weeklies use our-distributed diskettes and repro proofs. TV TALK SHOWS This is why the great PR firms and departments now cover daytime TV talk shows: 1. Excellent for reaching homemakers. If homemakers are people you need to reach, daytime TV will deliver for you beautifully.2. Excellent results-per-dollar. You hit 100 to 150 stations per release–including excellent stations in major markets–at a cost of only $14,059.3. Management loves the cost-efficiency of taking what has already been issued–or color stills already shot–and getting extra value by simply covering additional media.RADIO’S CHARMS 1. Radio reaches 150 million Americans on an average day–especially homemakers and car commuters.2. Radio gives 400 to 500 placements per release, and at a cost of only $10,706 for covering 7,500 stations.3. Radio will use what you’re already sending to newspapers if you let us rewrite it into radio scripts and distribute on CDs.The mass media that use releases–12,500 newspapers, 1,500 TV stations and 7,500 radio stations–are covered by the great PR firms and departments for one common-sense reason : to produce more coverage by releasing to more media.The mass media are covered by aggressive PR executives who have the inclination to produce not just "enough to satisfy them" but massive national coverage management needs. Blitz Media-Direct Div. Linick Group, Inc. • Div. Linick Group, Inc. • Voice: 631.924.8555 • Fax: 631.924.3890 • Email: Blitz4pr@att.net |
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