Pre-Program Questionnaire
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Pre-Program Questionnaire |
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Andrew S. Linick, Ph.D. —The Copyologist® Seminars in Sales, Direct Marketing, Business Communications Consulting, Publishing, Mail-Order, Direct Mail Marketing Linick Building • Seven Putter Lane • P.O. Box 102 Middle Island, NY 11953-0102 U.S.A. Ph: 631.924.8555 • Fax: 631.924.3890 E-mail: linickgrp@att.net Pre-Program Questionnaire
This questionnaire is designed to help me tailor my seminar to your specific needs, interests, and background of your group.
Please answer each question as best you can and return the form to our office. Thanks!
1. Program you would like me to present for you: p Successful selling p Selling your services p Keeping clients and customers satisfied p How to use direct mail to generate more leads and sales p How to write copy that sells p 14 ways to sell any product or service in a recession p Effective business writing p Effective technical writing p Other: ______________________________________________________________________________
2. Tell me a little more about your group: Number of people who will be in the audience: ________________________________________________ Average age: ___________________________________________________________________________ Male/female ratio: _______________________________________________________________________ Annual personal income (if relevant): _______________________________________________________ Educational level: _______________________________________________________________________ Average number of years with company or organization: ________________________________________ Job titles/functions of people in the audience: _________________________________________________ 1. ___________________________________________________________________________________ 2. __________________________________________________________________________________ 3. ___________________________________________________________________________________
3. Which of the following best describes the attitude of the majority of your audience toward our upcoming training session? p Very eager and enthusiastic—really looking forward to it p Somewhat eager and enthusiastic— a tad skeptical about our ability to deliver something they can use p Neutral—neither enthusiastic nor skeptical—their attitude is "show-me" p Not terribly interested but not unhappy about going p Hostile, bored, or both—don’t want to go and are being forced by supervisor or manager p Smug—think they already "know it all" p Other: _____________________________________________________________________________
4. How well educated is the audience in topic of the seminar? p They’re all experts—the presentation should be very advanced and on a high level p They’re fairly knowledgeable but recognize there’s always more to learn and room for improvement p They have some knowledge of the topic but haven’t been exposed to it that much p They’re novices and require a strong education in the fundamentals. p Other: _____________________________________________________________________________
5. What are the three most pressing challenges or problems faced by the members of your group: 1. ____________________________________________________________________________________ 2. ____________________________________________________________________________________ 3. ____________________________________________________________________________________ 6. Which professional speakers have your previously used to present programs on my topic? 1. ____________________________________________________________________________________ 2. ____________________________________________________________________________________ 3. ____________________________________________________________________________________ 7. How have current economic conditions affected your industry or business, and how do you want me to address this in my presentation? ______________________________________________________________________________________ ______________________________________________________________________________________ 8. Aside from #7 above, what are the three most significant events or trends to have occurred in your industry, or within your company or group, during the past year or so? 1. ____________________________________________________________________________________ 2. ____________________________________________________________________________________ 3. ____________________________________________________________________________________ 9. What are your specific objectives for our program? (E.g., what skills do you want your people to gain, what changes in attitude do you desire, what actions do you want them to take as a result of the presentation, etc.1. ____________________________________________________________________________________ 2. ____________________________________________________________________________________ 3. ____________________________________________________________________________________ 10. What specific information, strategies, techniques, or topics in particular do you want to make sure I cover in the program? 1. ____________________________________________________________________________________ 2. ____________________________________________________________________________________ 3. ____________________________________________________________________________________ 11. Have you any other suggestions or advice to help me make this program your best ever? 1. ____________________________________________________________________________________ 2. ____________________________________________________________________________________ 3. ____________________________________________________________________________________ Instructions: Please complete this form and mail it back to us at the address below. Feel free to include your brochures, catalogs, ads, direct mail packages, or any other material you feel would give me a good idea of the business your company or group is in. Please Return to: Andrew S. Linick, Ph.D.— The Copyologist® Direct Marketing Consultant/Seminar Leader Linick Building, Seven Putter Lane • P.O. Box 102 Middle Island, NY 11953-0102 USA Ph: 631.924.8555 • Fax: 631.924.3890 • email: LinickGrp@att.net
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